Initiation of breastfeeding within the 1^st hour of birth is the first and most vital step towards reducing infant and under-five mortality, by reducing the overwhelmingly high neonatal mortality rate. Save ONE million babies – beginning with one action, one hour support and one message: beginning breastfeeding within the 1^st hour of birth! Download WBW 2007 materials here! We will add more resources for you as and when they are ready.

Synchronized Breastfeeding Worldwide Campaign

In May 2006, the Philippines, broke the Guinness World Record on Simultaneous Breastfeeding in a Single Site when they gathered 3,541 mothers with the City of Manila. This year, they created the First Guinness World Record on Simultaneous Breastfeeding in Multiple Sites when they gathered more than 20,000 mothers in more than 400 sites. The organizing group, Children for Breastfeeding, in partnership with WABA, is planning for the first ever attempt to foster cooperation among nations to establish another Guinness World Record in celebration of World Breastfeeding Week. The idea is simple: Join as a pair of breastfeeding mother and child or organise breastfeeding mothers and children in as many sites as possible in your own country and be a part of the network around the world! If you are interested to join in making history with this WBW project, please register at www.breastfeedingworld.net or contact Children for Breastfeeding children_for_breastfeeding@yahoo.com and WABA  waba@streamyx.com. Please download the event guidelines and other materials in the website.